Brian Applegarth founded the California Cannabis Tourism Association in 2017 and is the creator of The Cannabis Trail, a non-profit organization dedicated to preserving and celebrating the cannabis history of California. Brian is a cannabis tourism subject matter expert, educator and international speaker on the topic. Brian has lived, worked or traveled to over 50 different countries and holds a BA in International Studies from U.C. Irvine. Brian is inspired by building bridges between the travel and cannabis industries, and he helps businesses develop and implement customized cannabis-related tourism strategies that drive success.
Dr. Amanda Reiman, the founder of Personal Plants, is an activist, professor, and researcher with twenty years of experience studying the relationship between people and plants. Her experience as the Manager of Marijuana Law and Policy for the Drug Policy Alliance enabled her to make real change in how the world treats medicinal plants like cannabis. Amanda was also the first chairwoman of the Medical Cannabis Commission for the City of Berkeley and taught classes on drug use and policy at UC Berkeley for over a decade. She strives to empower, enlighten and guide others to take their healing and creativity journey into their own hands by spreading knowledge and access to information and inspiration.
A Founder and Principal of GBG & Associates, Georgi has created and implemented a wealth of strategic marketing and communications plans for travel and hospitality clients. Continuing to serve the tourism industry, she has expanded her focus to bring her travel sector expertise to the Cannabis Tourism and Travel industry. Georgi believes all communication is not just defined as Business to Business or Business to Consumer, it is all People to People. Cannapreneurs and businesses can reach out to GBG & Associates to create and implement B2B branding and marketing communication strategies for professional partners such as service providers, software creators, customer feedback solutions firms, financial servicing companies, legal services, marketing and sales organizations, architects, and professional trade associations. Consumer facing businesses can be assured of GBG’s commitment to branding, design, marketing and communications that support and further visibility and create a healthy sales environment. To learn more about Georgi or GBG & Associates, you can go to www.gbgandassociates.com
Ali Fakhri is the CEO and Founder of EventHi. EventHi is an event management platform built for the cannabis culture. Ali’s background consists of working for and with two of the largest Fortune 500 companies, leading sales and business development. Ali considers himself an entrepreneur at heart, launching his first business at 20 years old. After being introduced to the medical cannabis industry, he started attending events; months later, he began sponsoring and coordinating events. This experience allowed him to see many issues that the cannabis events industry faced. After months of research, he began developing EventHi to help bring a solution and fill a void for the cannabis industry. Ali is building an ecosystem through technology with a mission to bring people together offline. To learn more about Ali Fakhri or EventHi, you can go to www.eventhi.io
After attending the cannabis horticulture and business program at Oaksterdam University in 2017, I was a key member in a start-up called Zesty that was merged and rebranded to Caviar and acquired by Square and Doordash. I was one of five members of the launch team that led the San Jose location and took part in account management, recruiting, training, developing standard operating procedures and marketing content. I also developed the marketing strategy, branding, and product designs for a CBD company that was based on a monthly low cost model. I shifted to the cannabis industry in 2020 when I began working at a cannabis software start-up helping brands improve their customer retention and marketing. I also launched a recognized student organization called CannaClub at San Diego State University, which is the first California State University chapter focused on the cannabis industry. Now I create and manage marketing collateral for the Cannabis Chamber of Commerce, Cannabis Travel Association International, and am in progress of becoming a certified business mentor with SCORE Mentors to consult small business owners on their marketing needs.